Litigation relating to the patronymic name of a luxury trademark28 July 2020
Family business of design, manufacture and sale of luxury shoes
Conflict between an earlier mark bearing a surname and a later mark registered by a member of the same family and bearing the same surname and a first name
Dispute over the use of the patronymic name by the trademark owner after divorce
Two parallel victories
Creation of a press book to demonstrate the notoriety of the earlier trademark, a reasoned and exhaustive presentation of French and European case law on trademarks including a patronymic name.
Rescuing the client’s iconic brand
Successful defence against the likelihood of confusion between the two competing companies and against the misappropriation of the reputation of the mark by a member of the family
We were able to overturn a negative judgment on appeal (less than 30% chance of success).