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Litigation relating to the patronymic name of a luxury trademark

28 July 2020

Family business of design, manufacture and sale of luxury shoes

Conflict between an earlier mark bearing a surname and a later mark registered by a member of the same family and bearing the same surname and a first name

Dispute over the use of the patronymic name by the trademark owner after divorce

Key Figures

Two parallel victories


Creation of a press book to demonstrate the notoriety of the earlier trademark, a reasoned and exhaustive presentation of French and European case law on trademarks including a patronymic name.


Rescuing the client’s iconic brand

Successful defence against the likelihood of confusion between the two competing companies and against the misappropriation of the reputation of the mark by a member of the family

We were able to overturn a negative judgment on appeal (less than 30% chance of success).

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